Cat McGinn, curator of REmade, writes:
We can today announce the first of the sessions which will make up a packed program for the return of REmade, now expanded to a full day event.
REmade returns to Sydney for a third time on October 1. Along with more sessions, the conference will include round tables, workshops and more structured networking time.
Unilever, Cartology and IAB will reveal insights into changing customer behaviour across the buying journey. With a focus on shifting customer behaviour and making best use of first-party data in retail media, the session will equip marketers with the knowledge and strategies needed to thrive in this dynamic landscape.
Gai Le Roy, CEO of IAB Australia, will present a first look at the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand. The IAB research uncovers consumer attitudes to convenience in online shopping, the value exchange in loyalty programs, and perceptions about the way retailers and brands use their data.
In another session, Mike Tyquin, managing director of Woolworth’s retail media arm Cartology will
delve into the intricacies and impact of changing customer behaviour across channels, providing valuable insights into how retailers can better understand and engage with their target audience.
The session will also feature a brand perspective from Fern Shannon, director of digital marketing, media, and eCommerce at Unilever. Shannon has a deep pedigree in retail and shopper marketing, with previous roles at Diageo and Danone. She will share how Unilever has successfully leveraged retail media to drive brand growth and connect with customers on a deeper level.
Industry leaders from Coles360, the retail media arm of Australia's leading supermarket chain, will also be presenting. In a session titled "Mastering Retail Media: Integrated Strategies for Omnichannel Success," attendees will gain exclusive insights into how Coles 360 is leveraging data-driven approaches and customer insights to drive retail media success.
Andy Ford, head of measurement and data intelligence at Coles 360, and Bridie Cowell, head of partnerships, will share their expertise on key metrics, omnichannel integration, and the power of first-party data. Ford spent a decade at Meta where he was director of marketing science; Bridie Cowell was formerly GM of retail marketing and eCommerce at Bega. They will be joined by Heather Griffith, head of shopper marketing and sustainability at PepsiCo, who will provide her perspective as a brand marketer on the value of retail media partnerships.
The session promises to be a valuable resource for marketers seeking to understand how retail media can be effectively integrated into their broader marketing strategies. With a focus on data-driven decision-making, personalised campaigns, and seamless omnichannel experiences, attendees will walk away with actionable insights and practical strategies to drive growth in their own retail media initiatives.
With a diverse lineup of industry-leading speakers and a focus on actionable insights, REmade aims to empower marketers to navigate the changing landscape of retail media and leverage the power of customer data to create personalised experiences that drive loyalty and growth.
Last week we revealed that global retail media expert Colin Lewis will present a keynote on connecting trade marketing budgets into the retail media bigger picture.
Early bird tickets to REmade are on sale for another 14 days, with a saving of $185 on the full conference price.
Entries for the REmade Awards are now open, with an early entry deadline of August 23 and a late entry deadline of September 1. Winners will be announced at the end of the REmade conference on October 1.
1 October 2024 | Surry Hills
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