Cat McGinn, curator of REmade, writes:
As the retail media sector continues to grow, REmade is returning for a third time, this year as a full-day event.
Yesterday, PwC's Australian Entertainment and Media Outlook report for 2024 pointed to Cartology, Coles360 and Amazon as ones to watch once again, with the winning combination of tech investment, and rich seams of customer data to mine.
This year’s REmade will feature more content and new networking opportunities including round tables and workshops.
And the REmade Awards will be presented at the close of the conference, giving the retail media industry a celebratory reason to come together and recognise the sector’s best and brightest.
With the support of our advisory panel, we've crafted a program that aims to provide valuable insights and practical takeaways that you can immediately apply to your work, and plan for future developments.
A peek at the REmade 2024 draft agenda:
Customer obsessed: A deep dive into the evolving behaviours of customers – online, in-store, interacting with out-of-home, and in loyalty programs; the value exchange, and the insights marketers need to know
Metrics that matter: from return on ad spend to reach, we’ll explore the key performance indicators that drive success in retail media, and a fresh look at standardisation
The future of data, loyalty & privacy: We'll tackle the complex landscape of customer data, loyalty, and how to navigate the new privacy legislation.
Omnichannel excellence: Discover integrated strategies for a seamless customer experience across all channels
The in-store experience: the opportunities being unlocked via digitisation and personalisation
Leadership Insights: A conversation with top industry leaders sharing their experiences and perspectives into the future of retail media.
I'm delighted to welcome back global retail media consultant Colin Lewis. This year he will present Crossing the Chasm: How Retailers and Brands Can Deliver on the Promise of Retail Media.
He will discuss how the rise of retail media has created a challenge for brands and retailers: where do trade marketing budgets fit into the picture? Where does retail trade marketing fit into the new world of data-driven decisions, closed-loop measurement and ROI of retail media?
During his keynote, Colin will explain the clash between trade marketing and retail media and how these can combine to create great value for brands and retailers, using case studies from around the world.
Lewis will cover how trade marketing fits into retail media.
We're almost at full program, but if you have a unique perspective, innovation or groundbreaking case study to share, we still want to hear from you. Email cat@unmade.media
1 October 2024 | Surry Hills
Comments